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Janet Di Lauro

Days of Our Lives Hits 21-week High among Women 18 to 49

By January 25, 2013

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Days of Our LivesDays of our Lives' ratings are moving on up. The show has delivered a 21-week high in the key daytime demographic of women 18-49.

The soap matched its highest rating in that measure in nearly 14 months, according to "live plus same day" ratings results for the week of January 14-18 from Nielsen Media Research.

In total, Days reached an average of 2.8 million viewers, last week; its biggest week long overall audience in nearly two years.

For the week of January 14-18, Days (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #3 among network daytime series in both the women 18-49 and women 18-34 demographics.

Days delivered its highest women 18-49 rating since the week of August 20-24, 2012 (1.0) and equaled its highest women 18-49 result since the week of November 21-25, 2011 (1.1). Among women 18-34, Days delivered its highest rating in seven weeks (since the week of November 26-30, 2012, 0.6) and matched its highest women 18-34 rating in nearly 14 months (since November 21-25, 2011, 0.8).

In total viewers, the 2.774 million average for Days last week was its biggest since the week of January 31-February 4, 2011 (3.030 million).

Versus the same week last year, Days was up 6 percent among women 18-49 (with 634,000 viewers versus the year-ago 597,000), up 18 percent in women 18-34 (194,000 vs. 165,000) and up 10 percent in total viewers (2.774 million vs. 2.528 million).

Season to date, Days is tied for #4 in both the women 18-49 category and the women 18-34 demo and is up 0.5 percent in total viewers (2.644 million vs. 2.631 million).

Photo Courtesy: NBC


January 26, 2013 at 4:14 am
(1) Jan says:

This should be proof to the producers and writers that the views want the Ej and Sami storeline.

January 26, 2013 at 9:16 am
(2) Sam says:

And Will & Sonny storyline. Wilson the best. Love them.

January 26, 2013 at 11:21 am
(3) joie says:

me thinks Days should erthink where they put there
lock,stock and barrel,its not with Sami and EJ.
they have never had hi ratting with them and they never will JMO

now the baby SL with Gabi Will sami and Lucas and Sonny is where the rattings are again JMO :)

January 26, 2013 at 11:54 am
(4) Lali says:

It could be a combination of all three storylines, but there’s little doubt that the Ejami s/l is helping the ratings. I believe the ratings will continue to rise as EJ and Sami’s romance continues to flourish. Looking forward to more Ejami love!

January 26, 2013 at 5:23 pm
(5) Jane says:

I love the Wilson storyline. The actors have great chemistry and it is well written (a rarity for Days) imho.

January 27, 2013 at 12:28 am
(6) Dmitri says:

The wedding is the reason for the ratings, not EJami. I

January 27, 2013 at 12:28 am
(7) Dmitri says:

The wedding is the reason for the ratings, not EJami. I’ve seen the ratings for the actual days, and the ratings are higher on the Days Sami, Rafe and EJ are not on.

January 27, 2013 at 8:16 am
(8) mouse says:

I think it’s more than one s/l that people are watching.

People knew what was going to happen at the wedding and people

I think Will/Sonny and Will’s baby is the reason people are watching.
Everyone in Salem is involved with the baby s/l. You have
people on both sides of family wanting what is best for the parent.
They are forgetting about what’s best for the baby.

I’m glad they are now thinking about that. I think a lot a people
are wondering what Nick will do to keep Will away from his daughter.

January 27, 2013 at 12:01 pm
(9) jo says:

EJ has never had high ratings sence he came to Salem,the writers are in love with him LOL
now Kristen coming back is great.
Lucas Will and Sonny and the baby sl is going really great too.

January 28, 2013 at 11:37 pm
(10) Janelle says:

I was curious about the ratings for each day, too. Personally, I thought that the January 14 episode (where the wedding falls apart, the secret comes out, and all the fights start) was one of the best written and best balanced shows I’ve seen in AGES! From the pure, soapy drama of the wedding being interrupted by a big secret to Victor’s amusing memories of weddings of “Days gone by”, to Hope masterfully stopping the 2 year olds (Rafe & Chad) from killing each other, and everything in between. Everyone was behaving in character, the vets & kids were brilliantly interwoven, the whole town was interacting together instead of staying in their own isolated little bubbles, they tossed in some humor, and they actually remembered the show’s history.

I can’t even remember the last time I watched the whole show without fast forwarding through any of it AND totally enjoyed the whole thing! :) It was a good day :)

January 29, 2013 at 5:49 am
(11) Linda says:

I would never speak for anyone else but I’m personally vested in both the Wilson storyline(though I hate Gabi’s participation in it) and the Ejami storyline, I love them both and think for the younger women specified these would be interesting stories . Don’t think you can credit anyone one couple or person with ratings, thats ridiculous and just shows a personal prejudice ,its all to do with how well the story is written and this whole week has shown a major improvement!

January 29, 2013 at 5:51 am
(12) amy says:

Whether you like Ejami or not guess this shows that they do not harm the ratings in any way!

January 29, 2013 at 5:56 am
(13) Amy says:

Well whether one likes them or not this at least shows that Ej with Sami does not harm ratings!

April 22, 2014 at 1:25 pm
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